Экономические науки
Features of personnel marketing
Kulikova K.S. 1
1. Volgograd State Technical University
Abstract:
The article discusses the features of marketing methods on the personnel market. HR-branding is a new area of personnel management system. As the market of personnel does not apply to standard markets in which the laws of marketing are used, you need to define the boundaries of permissible use some methods and features of the basic categories.
Keywords: marketing, human resource management, HR-branding, target audience, direct marketing, direct sales, public relations, commercial, promotion
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