Экономические науки
PRINCIPLES OF SEGMENTATION OF SOCIALLY SIGNIFICANT MARKETS
Smorchkov Alexander Anatolyevich 1, Dukhovich Andrey Vyacheslavovich 2, Peskova Olga Sergeevna 3
1. VSTU, Volgograd 2. VSTU, Volgograd 3. VSTU, Volgograd
Abstract:
Success of marketing activity of any company, first of all, зави¬сит from efficiency of segmentation and goods positioning in the market. Segmentation of the market is one of important functions in system of marketing activity and is connected with identification of target groups of poktrebitel with similar requirements, consumer or motivaktsionny characteristics.
Keywords: marketing, market segment, socially significant market
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