Экономические науки
TRENDS IN THE DEVELOPMENT OF INNOVATIVE MANAGEMENT AS THE FOUNDATION OF THE ORGANIZATION.
Svechnaya I.A., 1, Sirbu A.N. 2
1. Volgograd State Technical University Str. Lenina 28, Volgograd, Russia, 117198. 2. Volgograd State Technical University Str. Lenina 28, Volgograd, Russia, 117198.
Abstract:
Recently the role of marketing in the management of organizations has significantly increased in the economy, especially in trading organizations, linking production and consumption by businesses. This article discloses and classifies the concept of marketing, without which it is impossible to understand the rationale for the marketing management of the organization, which in turn can be considered as the trend in development of innovation management. It was analyzed the evolution of marketing and highlighted the current trends of marketing that allows us to consider the concept of marketing management as the theoretical basis of the research problems of improving the innovation management of the organization.
Keywords: marketing, management, marketing activity, innovative management, business activity, entrepreneurship, current trends of marketing, management, marketing strategy, system management concept.
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