THE VALUE OF MARKETING DEVELOPMENT OF THE COMPANY PERSONNEL
Lomovtsev E. A. 1, Peskova O. S. 2
1. Volgograd state technical university
2. Volgograd state technical university
With the development of globalization, the creation of new production technologies, introduction of information systems in business, any company needs to stay competitive in the market. But this task is impossible without the development of their employees, their training and retraining.
Keywords: marketing personnel, personnel competitiveness, the labour market.