Экономические науки
Design and principle of marketing strategy
Gagoshidze Tamila Demurova 2, Kim Valery Ronowicz 3, Sazonov S.P. 1
1. Volgograd state technical university 2. Volgograd state technical university 3. Volgograd state technical university
Abstract:
Strategy in marketing in recent years become increasingly important. A couple of years ago, strategic marketing consisted primarily as a factor of the universal orientation of the main activities of the organization, aimed at the future and respond to the modification of the external environment. In recent times mainly focuses on the formation oriented to the market effective organizational and management systems and separation in accordance with this management resources.
Keywords: marketing, strategy, factor marketing strategy.
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