Экономические науки
Marketing human capital
Agarkova Victoria Aleksandrovna 1, Skogoreva Yulia Olegovna 1, Fedotova G.V. 2
1. Volgograd state technical university 2. Volgograd state technical university
Abstract:
The article considers the concept of human capital, its relevance in the contemporary economic conditions, the concept of marketing human capital as marketing staff and marketing attractiveness of the workplace presents approaches to the analysis of the attractiveness of the enterprise market labor., Determined that the low attractiveness of the workplace creates problems recruiting qualified staff and contributes to staff turnover.
Keywords: human capital, marketing personnel, the attractiveness of the workplace, employee turnover, motivation, job satisfaction of staff
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