Экономические науки
Brand as a basis for a successful modern business
Samsonova Elena Vladimirovna 2, Evgenia Zapara 1
1. Volgograd state technical university 2. Volgograd state technical university
Abstract:
To date, we are surrounded by brands. Brand - is not only a company or group of companies with their logos that are recognizable everywhere. This is a story with their difficulties and obstacles, the search for new solutions, random interesting discoveries. Particularly important component constituting the success of the brand, is the coordinated work of the whole team, promote the brand, the overall philosophy and focus on the success of the company´s staff. Thus, the development of the brand - a business development strategy.
Keywords: Brand, manufacturer, consumer, successful companies and business
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