Экономические науки
Merchandising systems product promotion
Gorbunova Adelina Aleksandrovna 1, Samsonova Elena Vladimirovna 2
1. Volgograd state technical university 2. Volgograd state technical university
Abstract:
Today the main task of any of the seller consists in the fact that the product was claimed that he possessed such qualities, which are needed by the consumer. Merchandising, as a system of strategies, product promotion, brand or packaging allows you to control the process of selling retail. This method stimulates the desire to choose and to buy the merchandise, and also helps to achieve a high level of sales.
Keywords: merchandising, retail, marketing, promotion, buyer
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