OPERATION STRATEGIC ALLIANCES IN THE GLOBAL AND RUSSIAN AUTOMOTIVE INDUSTRY
Zenin A.V. 1, Chekhovskaya I.A. 1
Consolidation of efforts auto companies through strategic alliances is an important source to enhance their competitiveness. This process has affected all the world economic community and has received widespread in Russia. The article defines the place of strategic alliances in the global and domestic automotive industry.
Keywords: Strategic alliance, the automotive industry, Competition, mergers and acquisitions.